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Brochure Creation

Brochure Creation 2017-02-27T15:14:01+00:00

Project Description

Photography Should Make an Impact

We used a mix of custom and stock photography to create the illusion of a box. Folded inside the panels of the box were mouthwatering shots of key food categories layered behind messaging. At the “bottom” of the box we created the look of a handwritten note from the company. There was depth, surprise, and detailed touches like shipping stamps and labels. The only thing missing was scratch ‘n sniff… (Next year!)

Jake's brochure folded
Jake's brochure - client mockup
Jake's brochure flat
Jake's brochure - customer inserts

The Client Had An Idea

After consulting with the client on their needs for a brochure for a special event, we received a cell phone pic of this rough layout. It was enough to get us going.

We Turned It Into This

Looks like the inside of a box, yes? But it’s flat as a pancake, with a clever message that speaks volumes about Jake’s level of service and commitment to quality.

With Customer-Specific Add-Ons

There were customized inserts for key customers that fit neatly inside the folded piece and illustrated the personal touch that Jake’s is known for.

And A Coordinated Follow-Up Piece

Finally, we created a quick matching postcard for the client to use for action item updates and follow-up notes to customers.

Print Design Should Make A Lasting Impression

Jake's brochure panels

And It Should Be …

Simply Beautiful

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Strong Message

All the elements of this piece — from the photography chosen to the words on the page, the customized inserts, and the creative presentation — combined to send a strong, memorable brand message to every recipient. Which, of course, is the whole point.

There's more to us than what's in the box!

Excellent Results

In the kind words of the client: “You are a rock star!!” Natalie Carter, Director of Marketing, Jake’s Finer Foods